MightyMeeting Value Proposition
MightyMeeting is a mobile sales enablement company. We help our users create business opportunities and move those opportunities forward by providing access to the latest sales collateral at the right place and the right time via Web, Android, and iOS.
MightyMeeting delivers significant value at multiple levels. The overall effect is that of increased revenue, reduced costs, and the higher overall business velocity.
First, MightyMeeting offers a repository for managing rich media content and a mechanism for distributing this content via multiple channels. This content may consist of presentations, videos, product data sheets, high resolution images, and any other type of materials that help the company describe its products and services. This content is automatically indexed, categorized, and transformed into formats suitable for delivery via multiple channels. The distribution channels may include mobile applications, web sites, social networks, email, instant messages, and others.
Second, MightyMeeting offers a real-time collaboration solution that spans organizational, geographic, and platform boundaries. This solution can be used to share content with colleagues, consultants, partners, and prospects. It can also be used to host online meetings and audio conferences. In addition, the solution offers group messaging capability that replaces email in most use cases and greatly increases the speed of collaboration. When a message is posted, it is immediately delivered to browsers, smart phones, and tablets used by the workflow participants.
Third, MightyMeeting is an excellent presentation platform that can be used to deliver a powerful pitch even under the most demanding conditions any time and any place. One can connect a laptop, a smart phone, or a tablet to a projector and present to a room full of people. One can hold a tablet in front a customer and do a quick elevator pitch. One can also start an online meeting and present to a worldwide audience directly from a browser, tablet, or smart phone. The audience may join via any device, no downloads or installations required. The presentation may include slides, product data sheets, and demo videos.
Fourth, MightyMeeting is an integrated solution that covers all steps in the customer engagement workflow on the broadest range of platforms. This means that the IT department has only one solution to manage and only one vendor to work with. This results in dramatically lower support and maintenance costs. This is a very important factor in the age when employees bring their own devices to work and pick applications of their choosing, which often results in security and management nightmare.
Fifth, MightyMeeting has direct impact on the company bottom line. It increases the revenue by increasing productivity in the customer engagement workflow. It reduces or eliminates certain types of expenses. The ability to present remotely over the network reduces travel expenses. The group messaging capability eliminates the need for text messaging in mobile voice plans. The voice conferencing capability built into the solution dramatically reduces communication expenses, particularly when international calls are involved.
Generation Mighty
I recently came across a great article titled Generation FLUX in the Fast Company magazine. The gist of the story is that the age of the 40-year career, the corporate ladder, and the gray-flannel suit is over. The new reality is multiple gigs, or projects, some of them super short.
This new reality affects not only how we view our professional development, but also how we work with other people. When we embark on a project we join a team, a motley collection of professionals. These people come from different cultures, countries, and time zones. Yet we find ways to successfully work together towards a common goal.
In this effort we are assisted by the new generation of collaboration tools, tools that let us bridge the time and space differences and work only when there is work to do.
The details are in the video below. The video, by the way, was made by Flikli, a living illustration of the ideas presented here. The producer lives in Canada, the production house is in Hungary, and I can only guess where the creative director and the business director were from. Yet, we had great fun working together.
You be the judge of the results.
MightyTeams - Teamwork at the Speed of Thought from MightyMeeting on Vimeo.
MightyTeams - Teamwork at the Speed of Thought
At MightyMeeting we focus on business mobility in general and mobile presentations in particular. "Present Anywhere" has been our tag line ever since the company was formed two years ago. We launched on the iPhone. Later, we were the first non-Apple application to be launched on the iPad.
Today we have many happy customers in every part of the world and over a million digital assets under management in our cloud-based content repository. The app is particularly popular with sales people, educators, entrepreneurs, consultants, doctors, and real-estate agents, basically anyone who needs to present on the road, often at a moment's notice.
We noticed that in more than one instance MightyMeeting was used as part of a collaboration workflow. It is a common practice, for example, for a marketing department to create presentations and distribute them to sales people via MightyMeeting. We saw MightyMeeting used in many sales kick-offs where each attendee was getting a new iPad and a copy of MightyMeeting pre-loaded with presentations and videos.
MightyMeeting was designed as a presentation tool. Many of you figured out how it can be used to collaborate and share content. This was a clear signal to us that we could do more in this department. To understand exactly how much more we could offer, we decided to take a step back and consider a bigger picture.
Presentations and demo videos originate in the marketing department. The marketing department may use outside help to create this content. The content is reviewed by the decision makers inside the company. It is then distributed to the sales force. Sales people engage prospects by sharing some of the content. The objective is to set up a meeting where the full pitch can be delivered. Later, they follow up with their audience and channel the feedback back to the marketing department. The marketing department tweaks the collateral and the process repeats itself until the company comes up with a highly tuned pitch that closes more deals than ever.
At every step in the process, there is a need for a tool that facilitates the flow of ideas, feedback, and content.
Our first impulse was to offer this functionality as part of the MightyMeeting app and we quickly created several prototypes. It became clear, however, that unlike desktop or web applications, mobile apps cannot be easily extended beyond just a few use cases. Adding layers of menus and screens worked against usability and experience.
And that is how, ladies and gentlemen, MightyTeams was born.
MightyTeams is a stand-alone mobile collaboration application that relies on our proven cloud-based platform to deliver instant group messaging, voice conferencing, and file sharing in one tight and easy to use package. Together, MightyTeams and MightyMeeting cover all steps in the customer engagement workflow. One can rely on MightyTeams to collaborate and share content internally. MightyMeeting can be used to share the same content with customers and prospects in meetings, locally and remotely. Together, our two apps are the Yin and Yang of the sales process.
We've been using MightyTeams internally for the past couple of months and are absolutely loving it. When someone shares a file, an instant message is pushed to all phones, tablets, and browsers used by the team members. One can view the file in seconds and post a response back as an instant group message. Everyone can chip in with their feedback. If a conference call is needed to dive into details, that call is always just one click away. There are no phone numbers to dial or pass codes to remember. When the final version is ready, it can immediately be shared with partners and customer via MightyMeeting.
To paraphrase Bill Gates, MightyTeams is Teamwork at the Speed of Thought. Check it out. We hope that you like it as much as we do.
Click here for more info.